OptimizeGEO ($250) is already working for local search — reframe it as part of the visit-us engine. Combined with $1,250 in Google Ads, that's $1,500/mo behind tasting room search. Target "wine tasting Santa Ynez," "things to do Santa Barbara," and "winery near me." 66% of reservations come from LA/Ventura zips — geo-target 90xxx–93xxx. Push Wed–Thu slots with ad scheduling to fill soft midweek windows.

New campaign. Instagram/Facebook carousel ads showing the property + tasting experience. Geo-target LA, Ventura, Thousand Oaks, Simi Valley — your top zip codes. Interest targeting: wine, weekend getaways, Santa Barbara travel. Retarget website visitors who didn't book. This fills the walk-in pipeline.

Last summer: ~8 private tastings/month at ~$268 each. That's $2,200/mo from $500 in ads — strong ROAS. Doubling the budget should move the needle without overspending. Split: $500 Google (capture searchers), $500 Meta (retarget past visitors + lookalike audiences from past private tasting bookers). Push weekday private tastings at a slight discount to fill dead slots.

Ecommerce and subscription ads were eating $2,000/mo. Cut them to zero for summer — every visitor who walks through the door IS the ecommerce funnel. They join wine club, buy bottles to ship home, and order online later. Wedding/private events stay at $1,000 — long sales cycle means going dark costs you fall bookings. This frees up the budget to go all-in on visits.